Pharmacosphore 3 // Architectural Placebo

STOREFRONT FOR ART AND ARCHITECTURE // NEW YORK CITY // NOVEMBER 2011

Pharmacophore is the term scientists use to describe chemical drug features that interact predictably with a biological target: to kill a bacterium use an antibiotic pharmacophore; to create an antidepressant use a neurotransmitter modifying pharmacophore. But can therapeutic action be perceived without the anticipation of therapeutic effect? Pharmacophore: Architectural Placebo explores the interaction of placebo and pharmacophore. The installation at Storefront, incorporating set and costumes, evokes a hybrid medico-pharmaceutical landscape.

Notable Reviews:

Collacubed: Pharmacophore
Hyperallergic: Pharmacultural Landscapes
New York Times: Design Space Becomes Installation Setting
Domus: Last chance to see Dance Installation
Storefront video documentation: https://vimeo.com/34195069

Team // Seth Harrison, Ariane Harrison, Craig Shillitto, Carmen Fanzone, Jacob Dugopolski, Juliet Gamarci, Gabriel Harrison, Matthew Persinger, Karl Schmeck, Erik Hermann.Choreography by Silas Riener, Performers: Rashaun Mitchell, Silas Riener, Jamie Scott, and Melissa Toogood; Sound Design & Composition by Loren Dempster; Lighting Design by Aaron Copp and Nick Houfek